In Studio with April (with an e)
Guiding brand vision through decisive and impactful design.
Selected Work
Brand, campaign, and identity work across systems and real-world applications.
I design scalable visual systems and experiences across digital and physical spaces. My work balances typographic precision with structural clarity, helping brands maintain absolute consistency at scale.
I contribute to the design community through AIGA DC and take on select freelance projects.
Architecting corporate design systems with an absolute focus on brand integrity. I translate complex business and marketing goals into clear, high-performance visual frameworks.
Strategic Brand Governance
As Programming Director for AIGA DC, I help shape events and initiatives that foster connection within the design community.
Community Connection
Grounded in a Master’s in Publications Design, I focus on typography, layout, and systems that support clarity and precision across print and digital environments.
Mastery of Form
In the Flow
Designing is a lot like music, it’s all about the rhythm and the transitions. This is what’s currently playing at my desk. Feel free to listen along while you browse.
Bozzuto, Brand & Campaign Design
Spearheading the visual architecture and multi-city brand activation for the Bozzuto Management Awards (BMAs), the enterprise's largest annual corporate initiative. This work centered on developing a cohesive, high-impact digital and print system that scaled seamlessly across national regional markets, unifying the parent brand's visual identity for the entire company.
Role: Designer (Full Time)
Type: Corporate Initiative / Enterprise Brand
Scope: Multi-city tour branding, digital experience design, brand governance
Scale: Applied company-wide across all national regional markets
AIGA DC, Programming & Community
As Programming Director for AIGA DC, I contribute to shaping events and initiatives that support and connect the local design community. This work focuses on creating engaging experiences that reflect the diversity of the DC creative landscape.
Roles: Programming Director (2025–Present), Design for Good Chair (2024–2025)
Type: Community Leadership
Scope: Event programming, community engagement
Photography: Jamie Kimball (below)
Event Highlights: CreateAthon 2025, CreateAthon 2024
The Butterland®, Brand Identity & Packaging
Led ongoing brand design for The Butterland®, developing a refined identity and label system that balances authenticity with clarity. The work creates a flexible visual system that feels grounded, expressive, and scalable across product applications.
Role: Freelance Designer
Type: Brand Identity
Scope: Packaging, visual system, brand evolution
