Proof of Concept: In Studio with April with an "e".
greeneaprile.com
I am a multidisciplinary designer leading brand and campaign work at Bozzuto.
I create design systems, campaigns, and visual experiences that scale across teams, platforms, and physical spaces. My work balances clarity and expression, helping brands stay consistent while evolving.
I also contribute to the design community through AIGA DC and take on select freelance projects.
Leading corporate design initiatives with a focus on brand integrity. I translate business and marketing goals into cohesive visual systems across every touchpoint.
Strategic Design Leadership
Community is central to my practice. As Programming Director for AIGA DC, I help shape events and initiatives that foster connection within the design community.
Community Connection
Grounded in a Master’s in Publications Design, I bring a strong focus on typography, layout, and spacing. My work emphasizes clarity and precision across both print and digital environments.
Mastery of Form
I approach design with a focus on both concept and execution. Beyond the visuals, I prioritize systems, organization, and collaboration to ensure work is thoughtful, scalable, and built to last.
Beyond the Surface
In the Flow
Designing is a lot like music, it’s all about the rhythm and the transitions. This is what’s currently playing at my desk. Feel free to listen along while you browse.
AIGA DC, Programming & Community
As Programming Director for AIGA DC, I contribute to shaping events and initiatives that support and connect the local design community. This work focuses on creating engaging experiences and thoughtful programming that reflects the diversity of the DC creative landscape.
Role: Programming Director (Volunteer)
Type: Community Leadership
Scope: Event programming, community engagement
AIGADC - Design for Good Chair, 2024, 2025 Programming Director, 2025-2026
Photography: Jamie Kimball (left and below)
Programming Led: CreateAthon 2025, CreateAthon 2024
Bozzuto, Brand & Campaign Design
I focus on developing scalable design systems that maintain consistency across teams while allowing for flexibility across diverse markets and audiences.
Designed for Bozzuto’s Management Awards, a multi-city event experience spanning digital and physical environments. I collaborated with Stratus Firm along with my team to translate brand concepts into cohesive visuals across event materials, ensuring consistency from initial promotion through on-site experience.
Role: Designer (Full Time)
Type: Corporate
Scope: Brand systems, campaigns, multi-channel design
Scale: Applied across multiple properties and marketing teams
The Brand Lab- Brand Identity
Role: Freelance Designer
Scope: Brand identity, visual system, creative direction
Focus: Scalable identity system
Led ongoing brand design for The Butterland®, culminating in a refined label system that balances authenticity with clarity. The redesign moves away from traditional corporate aesthetics, creating a visual identity that feels grounded, expressive, and scalable across product applications.
Role: Designer (Long-term freelance partnership)
Type: Brand Identity
Scope: Packaging, visual system, brand evolution